Listing your home as a Private Exclusive extends your marketing runway and signals to buyers working with Compass agents that new inventory is coming. Drive interest with exclusive marketing and gain insights before launching to the public.
Private Exclusives are off-market listings only visible to Compass agents and their qualified buyers. This allows sellers to soft launch their upcoming sale to an expansive audience without being officially on the market.
With no online history except on Compass, Private Exclusives do not accumulate days on market, show prior price adjustments, or appear on public home search websites.
TEST THE MARKET
Test the market without risk. Avoid the negative impact from accumulating ‘Days on Market’ and public price drops. Listing as a Private Exclusive gives you feedback from buyers on your aspirational price and positioning.
SOFT LAUNCH
Soft Launch Before Being Market-Ready. Private Exclusives allow you to market your home to buyers prior to investing time or effort into preparing it for the public.
GENERATE BUZZ
Build early demand for your home before it hits the public market. Just like a movie trailer, a Private Exclusive signals to buyers that something is coming, weeks or months in advance.
MAINTAIN YOUR PRIVACY
Your privacy is valuable. Private Exclusives ensures that photos and floorplans of your home are only shared with Compass agents and their qualified clients - details are not visible on public home search websites.
LAUNCH TWICE
Private Exclusive creates two separate opportunities to launch your property: first on Compass.com, and then later when the listing goes live on the MLS and aggregate sites.
Working with a Compass agent grants you access to privately listed inventory before the rest of the competition. Only available with exclusive access.
In an inventory constrained market, access to listings is everything. Working with a Compass agent from the #1 brokerage in the U.S. opens the doors to homes that are not available to the public yet or may never hit the market.
Avoid bidding wars with other buyers and prepare the offer that makes the most sense for you, with expert guidance from your Compass agent.
If the home you buy is publicly marketed, the photos can be found on the internet for years to come. Avoid that and preserve your discretion by buying a Private Exclusive.
